ghoonghat - design project
A comprehensive design project aimed at illuminating the societal implications of "Viel"
or "Purdah" as symbols of entrenched
patriarchy in Rajasthan.
Conducted extensive field interviews and engaged with diverse stakeholders, including men and women across various age groups, to gain in-depth insights and perspectives on the issue.
Leveraged design to foster a meaningful dialogue, challenge prevailing norms, and promote gender equality, advocating for social change through
visual communication and educational tools.
Demonstrated a commitment to addressing societal issues and utilizing design as a powerful medium for advocacy, education, and positive transformation.
project context
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research: primary (interviews & survey)
research: secondary
way forward
Devised a multifaceted solution comprising print materials and digital media, tailored for use by government agencies, local administrations, and educational institutions.
video framework
narrative summary
The verses evoke the essence of a woman's journey towards liberation. She breaks free from the veil, symbolized by the "ghoonghat," that shrouded her. Initially confined by tradition, she embarks on a path that takes her far from home and strives
to avoid the watchful eyes of the elderly.
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While fetching water from the well, she balances a child on her lap, a veil on her face, and carries a filled pitcher on her head. As she becomes a village leader, she grapples with the challenge of expressing her thoughts. In the city, she maintains a silent facade, both at work and home. Despite the weariness of the day, the poem reflects her determination
to unveil her face, finally laying to rest under a comforting cover.
thank you
The Ghoonghat project, born during the pandemic, was a passionate endeavor, revealing stories hidden behind veils. This journey has only just begun, I intend to pick up where
I left off, continuing this project when time and life allow.
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